Times bestselling author and worldclass branding expert, sally hogshead. The fascinate test is the first personality profiling tool to show you how the world sees. By explaining in vivid language exactly how fascination works and how you can trigger it in others, fascinate provides you, your company and your brand with the tools to fascinate. To become more successful you do not have to change who you areyou have to. Once you have your result, you can find additional tips in the book fascinate to get more indepth action steps. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract atte.
Now sally is launching, that take her system of 7 triggers even further. Sally s book gives you the tools, clarity and positioning to own your brand. Ive read sally hogshead s fascinate twice in the last 12 hours. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. As an entrepreneur as all artists are, i know i have to market my services and get really clear and specific about what exactly im marketingthat is, my brand. The worlds first personality assessment rooted in branding the fscore test debuts as a free social media engagement tool around the book s launch. Fascinate share book recommendations with your friends. Sally hogshead is the worlds authority on fascination.
Fascinate is the fast road map to earn attention in a distracted world. In addition to being the bestselling author of how the world sees you and fascinate, sally hogshead is the creator of the fascination advantage assessment, the first personality test based on branding principles not psychology and developed through research of over 1 million participants. This is a transformative work, a beautifully written book that will forever change the way you see the world. Fascinate, revised and updated sally hogshead hardcover. Since then, ive read both of her books fascinate and her earlier book, how the world sees you, and ive been quietly following her since. Written by sally hogshead, audiobook narrated by sally hogshead. I took the test on the internet, and this itself is worth much more than the price of the book. Your 7 triggers to persuasion and captivation hardcover february 9, 2010. This book came recommended in a blog or article i read, and i had high hopes for it as i transitioned into a new position at work that found me considering how best to develop our brand. Tired of traditional psychology tests that focus on how you see the world. Sally hogsheads new system will provide a test to see yourself as the.
Book sally hogshead for speaking, events and appearances. And if you want to take the test as well, go take the fscore test. How the world sees you taps into sally hogsheads decade of research to reveal who you are, at your best. Fascinate unlocking the secret triggers of influence persuasion and captivation sally hogshead fascinate unlocking the secret triggers split second ebook sophie mckenzie, dressler criminal law 6th edition, bmw z3 owners manual dowload free, writing for comics. Sally hogsheads new system will provide a test to see yourself as the world sees you. Fascination is really about remembering who you are. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. This morning i took the fascinate test, created by sally hogshead, ceo of fascinate, inc, and author of new york times bestseller how the world sees you. Sally hogshead gives you the 5 words you need to increase prices, attract raving fans. Sally hogshead of the fascination advantage eofire. Has fascinate by sally hogshead been sitting on your reading list. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your products, or your services. And it doesnt come from wearing nightcaps or eating green peas. Everyday low prices and free delivery on eligible orders.
Your seven triggers to persuasion and captivation, she addresses audiences who will feel shortchanged if. This extensively revised and updated edition includes hogsheads latest research on the science of fascination. In fascinate, author sally hogshead helps us realize our potential for fascination. Fascination advantage personality test sally hogshead how.
Love sally hogshead and her wisdom and her passion for this topic. Your 7 triggers to persuasion and captivation has been translated into over a dozen languages. I purchased sallys book after listening to an entertaining and fascinating interview conducted by mitch joel over at twistimage, that featured the captivating ms. What i love about fascinate amazon link in particular is how sally breaks the large concepts down into simple and understandable ideas. Shes an amazing and engaging speaker, and that translates well into her books. This book is a branding hack giving you a blueprint to smarter ideas in a shorter timeframe. Unlike myersbriggs or strengthsfinder, this test is not about how you perceive the world but how the world perceives you. These seven triggers of fascination can help you to increase the odds of success, both in your personal life and in business. But the real question is, how does the world see you. The fascinate personality test was built on the science of branding. The science of fascination is based on hogsheads decade of research with. I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and put it on a solid path. Fascinate, revised and updated audiobook by sally hogshead.
Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not. Fascinate, revised and updated free summary by sally hogshead. Richard pachter, miami herald whenever your message hasnt reached a customer, peer over at sally hogsheads collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Sally created the fascinate test, the worlds first personal brand test, measuring your most fascinating and impressive qualities. Once you know what makes you valuable to others, you are more authentic and confident in manner. Fascination is born of a natural instinct to influence the behavior of others. Fascination advantage personality test sally hogshead how to. Fascination advantage personality test sally hogshead. In this second edition of fascinate, branding expert sally hogsheads major overhaul of her 2010 bestseller, youll learn how to use marketing to fascinate customers with your product. What triggers fascination, and how do companies, people, and ideas put those triggers to use. Since sally published her book, fascinate, she has continued. Youre not going to take continue reading fascinate. Sally hogshead and the fascinate test were a 10 on the cultural impact meter. Elk blood, opium and aphrodisiacs some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal the word fascinate is derived from latin fascinare, meaning to bewitch.
How to fascinate with sally hogshead home facebook. Get this book free when you sign up for a 30day trial. In 2010, harpercollins published hogsheads book, fascinate. What is the difference between the fscore test and the fascination advantage assessment. Your 7 triggers to persuasion and captivation is a. Fascination is the most powerful force of attraction, drawing customers into a state of. Sally takes us on a journey through my fascination advantage results, sharing with fire nation how to create an anthem and why its so important to identify your own personal brand. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. How to fascinate with sally hogshead, orlando, florida. Your 7 triggers to persuasion and captivation hogshead, sally on.
Take the test now to discover your fascination archetype and get your custom. Apr 05, 2016 sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alertfascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful. In 2010, the research was applied to people instead of brands. So far, ive listened to the complete audio book twice, and the application section four times. Measure your personal brand fascinate personality test.
Read fascinate your 7 triggers to persuasion and captivation by sally hogshead available from rakuten kobo. Being able to fascinate others is a powerful capability that companies can use to promote their products or services. Sally created the fascinate system after working as a copywriter and creative director for the worlds most loved brandsincluding nike, coca cola, mini cooper, and godiva. Rather than something to be feared, it is a discipline to be mastered. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. With her fascinate system, sally hogshead turned her worldclass branding experience into a marketing system for underdogs. Why are you captivated by some people but not by others. Jun 08, 2012 sally hogshead is in an unenviable position. Signin to download and listen to this audiobook today. Sally hogshead, the 7 triggers of fascination and personal. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers.
Take the test now to discover your fascination archetype and get your. Sally hogshead now has had 70,000 people take the test. Tedxatlanta sally hogshead how to fascinate youtube. Unlocking the secret triggers of influence, persuasion. How to fascinate with sally hogshead posts facebook.
The test showed how a person measured against the triggers. How to make your brand impossible to resist revised and updated by sally hogshead isbn. Plenty of assessments tell you how you see the world. Hogshead applied this research in the 2009 book fascinate. If youve already done a test such as myersbriggs or disc or strengthsfinder, you have a. The book applied the research from the study and introduced the concept triggers, which are different ways brands get attention.
Now, ive turned the science of fascination into a stepbystep system. This is worth reading, great book about presentations and self awareness. The fascination personality test, created by sally hogshead, is different. At 20%, i paused and used my phone to check my twitter feed. Apr 16, 20 fascinate, a book written by sally hogshead, is the topic of todays marietv where well dig into the topic of fascination and how its a state of intense emotional focus where people are just. As an advertising icon, sally was intrigued by why we. How to fascinate with sally hogshead about facebook.
I did read with a highlighter in my hand, which is my habit when im reading books that concern my craft. In todays world of 9second attention spans, our introductions mean morethanever before. If youve already done a test such as myersbriggs or disc or strengthsfinder, you have a point of view on the way you see things. According to sally hogshead, the ability to fascinate isnt witchcraft or hypnotism. Sally hogshead is a bright, witty woman who delivers with a personal style that i find very appealing. Sally hogshead reveals the seven triggers of fascination and.
Our mission sally hogshead success stories contact us faq. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner. How to make your brand impossible to resist by sally hogshead i dont remember how i discovered this book, but im glad i did. The book identifies the types of brand communication that companies use to fascinate customers using research gathered from 100,000 individuals. Sally hogshead is the creator of the fascination advantage test, formerly known as the fscore, the worlds first test that measures how a person fascinates. Highly enjoyable look at what has grabbed people through the ages.
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